Major League Soccer (MLS) has expanded from its original 10 teams to 29, with plans for further growth, contributing to the significant increase in soccer popularity and fan culture in the United States. San Diego is poised to launch its own professional soccer team, San Diego FC, in 2025, demonstrating the city’s deepened passion for soccer, supported by youth development programs and advocacy from soccer notables.
Transforming the landscape of sport in the United States, Major League Soccer (MLS) stands as the premier professional soccer league. Established as a prerequisite for the USA to host the 1994 FIFA World Cup, MLS has since grown from its original 10 teams to 29, with an intention to expand further.
Such expansion mirrors the USA’s tremendous soccer growth. Today, MLS clubs dot the nation, uniting communities under their banners and igniting a flame of passion for the sport in the hearts of Americans.
MLS’s journey underscores resilience and strategic growth. The early years were marred by financial challenges, leading to the folding of two teams post the 2001 season. However, the league rebounded, expanding to 29 teams by 2023 in a strategic initiative to increase its fan base and global prominence.
This resurgence was marked by significant strides in attendance, the creation of soccer-specific stadiums, and a 52% increase in soccer fans since 2012. These milestones reflect the surging popularity of soccer in the U.S, as game day experiences have transformed into vibrant fan cultures.
Iconic teams like LA Galaxy, D.C. United, and the Seattle Sounders FC significantly contributed to MLS’s success. In particular, LA Galaxy stands out as one of the most successful teams, boasting a record of five MLS Cup victories.
D.C. United and the Seattle Sounders FC have also made significant contributions to the league with multiple cup wins and high fan engagement. These teams have not only tasted success but have also played a decisive role in increasing the popularity of soccer in the United States
Providing a unique game day experience, MLS stadiums serve as buzzing hubs of fan engagement. Soccer businesses employ diverse marketing strategies, such as social media engagement, local community partnerships, and engaging content marketing, to enhance these experiences.
A testament to the high levels of engagement and interest at MLS stadiums is the record attendance of 109,318 at Michigan Stadium’s 2014 International Champions Cup match between Manchester United and Real Madrid. This record showcases the fervor and enthusiasm American fans have for soccer, a sport that is steadily staking its claim at the heart of American sports culture.